In late 2017, the Senate Intelligence Committee released a sample of Facebook ads purchased by Russia-linked agents to influence the 2016 U.S. presidential election. This tool reveals how they targeted demographics to spread disinformation, increase hostility and discourage voters.
Advertisers on Facebook can target users based on pages they follow. The Russians targeted over 700 interests, such as Texas secession and Bernie Sanders. We used an algorithm to cluster them into the topics shown here based on the number of times interests were targeted by the same ad.
