Tantacrul explains what corporate music is, exactly—"it is designed not to resonate emotionally"— and how to make it. You don't have to be up on your Adorno and Horkheimer, but it helps! The meat of the matter begins about 6 minutes in.
In this video I explore how corporatism produces soulless music, some of which is amusingly awful! I also explore how tech and oil companies with dubious business practices use music as part of propaganda campaigns to convince the public that they support ecological activism. With some music theory thrown in along the way, I also compose a few kinds of different corporate styles to show the various tropes that exist. Some of it is blundering nonsense. Some of it is a little more sinister. All of it is garbage. Enjoy!
I'm a big fan of corporate music that resonates emotionally by accident.
This was always a thing (the Bruton catalog is full of great examples) but it's almost a norm nowadays because talented but unmarketable artists (who in a previous era might have still have become touring or session musicians) are now doing library music from the outset.
"The most common and egregious isn't-life-just-awesome instrument is the ukulele."
