Wow, this blew up and imploded and tried to disappear quickly.
Not sure what happened, but -- a piece went up first not identified as sponsored editorial content. Then, a label was added. And finally, the piece was taken down altogether.
Now, Facebook says it was *not* sponsored editorial content?
Here's the story in 3 images.
Then, moments later, after being dragged by media-watchers on Twitter...
2. Now identified as 'sponsored editorial content.'
But not for long! Within less than one hour...
3. Bye-bye.
We hardly knew ye.
- Teen Vogue runs Facebook story people think is sponsored content
- Adds note saying its sponcon
- Then removes note
- FB denies to me that it's sponcon
- Teen Vogue tweets "literally idk," then deletes tweet
- Entire article suddenly disappears
- ????https://t.co/tLeSZYgAgF— Rob Price (@robaeprice) January 8, 2020
interesting pivot for Teen Vogue here to… Facebook PR? https://t.co/9piUkJOHYW
— Steven Perlberg (@perlberg) January 8, 2020
fwiw, FB disputes this. Says it's a "purely editorial" story, not sponcon https://t.co/tLeSZYgAgF
— Rob Price (@robaeprice) January 8, 2020
Teen Vogue is gonna need the Pentagon to confirm that deleted Facebook post was only a draft memo
— Alex Konrad (@alexrkonrad) January 8, 2020
teen vogue just added a disclaimer to the post. it's literally a Facebook ad. https://t.co/7tLyXmP5gY
— dell cameron (@dellcam) January 8, 2020
Even sketchier, Teen Vogue's Facebook "article" is both unbylined and has been put in their "government" vertical, which when you click on it goes... nowhere? pic.twitter.com/ztAgfcRwOp
— Ryan Broderick (@broderick) January 8, 2020
I'm not an ad guy, but to clarify this tweet, the disclaimer added by an editor referred to the post as "sponsored editorial content," implying facebook did not author the article itself, but, through some sales deal, paid to have a writer do it https://t.co/TolOafI3OE
— dell cameron (@dellcam) January 8, 2020
