Thursday, 18 March 2021

The correct pronunciation of German camera stuff

The migration from text to video brings with it a problem for English-speaking camera geeks: how do you pronounce Schneider Kreuznach or Voigtländer? And Zeiss rhymes with "piece", right? It's pronounced "Laker", right? Even natives have trouble avoiding Anglicisms, writes Damien Demolder…

German Maximillian Heinrich from Analog Insights was pulled up recently by a Mitdeutscher in comments on YouTube for exactly that – pronouncing the names of German photographic manufacturers using the English speaking corruptions instead of the way the names are said by Germans.

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