
The migration from text to video brings with it a problem for English-speaking camera geeks: how do you pronounce Schneider Kreuznach or Voigtländer? And Zeiss rhymes with "piece", right? It's pronounced "Laker", right? Even natives have trouble avoiding Anglicisms, writes Damien Demolder…
— Read the restGerman Maximillian Heinrich from Analog Insights was pulled up recently by a Mitdeutscher in comments on YouTube for exactly that – pronouncing the names of German photographic manufacturers using the English speaking corruptions instead of the way the names are said by Germans.