Saturday, 23 October 2021

A book by Trader Joe himself

"Growth for the sake of growth still troubles me. It seems unnatural, even perverted," writes Joe Coulombe in Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys.

The California businessman is best known for founding Trader Joe's, a quirky grocery chain owned by Aldi since 1979. — Read the rest



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