Thursday, 23 December 2021

Brace yourselves, one-star candle reviews are spiking again

In 2020, we learned that negative candle reviews are a (very) informal proxy for Covid cases.

The results were surprisingly clear: Before 2020, reviews of the top scented candles hovered between 4 and 4½ stars, year after year. Since January, however, those grades have fallen roughly one full star.

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